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A Consumer Reports reader survey suggests that shopping online might be the smarter choice.
As a group, online outlets did a better job overall than brick-and-mortar retailers of satisfying customers when it came to their purchases of televisions, digital cameras, DVD/DVR players, camcorders, handheld computers or audio equipment, according to more than 18,700 readers surveyed in the spring.
Retailers that sell both on the Web and in-store, such as Costco, Circuit City and Best Buy, scored higher marks on the Internet than at their walk-in locations.
The survey, to be published in the magazine's December issue, found that while online outlets may have wider selections and lower prices, physical stores — namely local independent stores and smaller chain retailers offer good service.
If talking to a real person is more your preference, Consumer Reports says you'll probably be out of luck at places like Target or Wal-Mart, where sales staffing is minimal.
For delivery and installation services, walk-in stores have the edge, especially for large-screen projection TVs and wall-mount plasma or LCD screens.
If you want something immediately, you may be able to walk out with a product when you buy from a nearby store. With online retailers, you have to wait days or pay more for rush delivery.
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