In the first three months of 2007, the average selling price of a DSLR (body only) was £466, compared to £567 in the same period in 2006, according to figures released by market analysts at GfK.

That equates to a fall of around 18% in 12 months and 35% since the summer of 2005 when the average DSLR price stood at around £715 – around £250 more than now.

The value of the overall digital imaging market in Britain dropped by 8% in the first three months of the year, compared to the same quarter last year, despite the number of digital cameras sold rising by 3%.

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